|Creative Producer & Video Editor, Branded Content & Social Video
2023 - Present | London, UK
Lead end-to-end creative workflows from concept ideation and visual research through to shoot execution and post-production
Develop creative approaches, shot lists and storytelling frameworks across fashion, beauty and branded campaigns
Direct and produce talent-facing shoots across editorial and social-first content formats
Collaborate cross-functionally with editorial, social, production and branded content teams across London,New York and Los Angeles
Shape platform-native content strategies designed to balance brand storytelling with audience engagement
Oversee post-production, pacing, sound design and visual consistency across multi-platform deliverables
Contribute to evolving visual identities and content formats across digital and social channels
Selected Projects:
British Vogue — Beauty Crash-Course
Created and led development of a recurring beauty editorial series featuring globally recognised industry talent including Bobbi Brown, Dr Barbara Sturm and Jamie Genevieve
Defined the visual direction and storytelling framework across production setup, interview structure and post-production edits
Directed shoots and collaborated closely with editorial teams to ensure the series aligned with British Vogue’s digital and social audience
Glamour UK — Dressing Room Diaries
Led creative direction and execution for a fashion-focused social series designed for TikTok, Instagram and editorial distribution
Developed a distinct visual and editorial approach tailored to Glamour UK’s audience and tone of voice
Directed, shot and edited content while balancing entertainment value, fashion storytelling and platform performance
| Freelance Creative Consultant & Editor
2025 - present
Partner with fashion and beauty talents and brands to shape distinct visual identities and culturally relevant digital storytelling strategies.
Selected Client: Isan Elba
Develop creative concepts, content strategies and create visual direction references including typography and sound design and comedic timing
Advise on emerging digital trends, audience positioning and evolving social aesthetics
Edit and oversee content outputs designed to strengthen brand identity and audience engagement
| Camera Assistant & Cinematographer — Film & Television Industry 2019-2023
Worked across feature films, commercials and music videos for major studios including Disney, Universal and Marvel.
Developed strong technical production expertise and on-set leadership experience within high-pressure cinematic environments, collaborating closely with directors, cinematographers and multidisciplinary creative teams.
Key Responsibilities
Managed camera department workflows across large-scale productions
Supported visual execution across feature film and commercial environments
Maintained high operational standards across technically demanding shoots
Built collaborative relationships across production, lighting, costume and creative departments
Developed strong on-set communication, problem-solving and leadership skills